Where are all the real ranters and the pissed-off people? Those whom Tom Peters once called: the ones who will change the world.
Everyday I read rants about completely obvious or irrelevant stuff. About Brand or Die the focus on the personal brand. Like anybody cares about you. Really… About how news is still a good idea (read a nice analysis about news by Chris Dixon ). And so on. Twitter, Facebook, iPad revolution, the iPad killers, etc. Buzz-words are flying low. Cover your groins.
Strategists propose latest fads as strategies. Please stop! Everybody chill the fuck up.
The story from Chillax: a simple 6 points communication strategy. Beers & story included:
Imagine being blindfolded in a forest. You hear a sound. You decide to run, fast, changing directions. You hit a tree, stand up, continue running, hit another one, launch a scream. ‘This is Spartaaaaaaa!!!’. Stand up again and continue running hitting another tree. And so on. You’re convinced of being on the right path. You’re always moving, but most likely your nose is bleeding. Even worse now, people around you hearing your screams start running too. The forest shivers with running-tree-hitting-nose-bleading-screaming-people.
We need to relax and to stop strategizing with tactics.
You need to stop buying this bullshit. You need to relax. One step at a time. There are only 24 hours in a day anyway.
More to come. Stay Tuned! One more thing, before you go, leave your thoughts behind. Thanks for reading.
