Marketing executive and entrepreneur, O has 18 years of digital and integrated marketing experience. O is a visionary leader and mentor with a deep passion for communication, business strategy, growth, innovation and the impact of technology on society.
Currently O acts as an independent advisor for a variety of holding companies, clients and agencies. Previously, EVP, Executive Director Digital & Operations @ Grey, he managed $100M+ integrated operations portfolio of 4000+ tactics and teams of 200+. Under his leadership, productivity increased by over 20%, all while decreasing attrition by 50%.
Based in NYC, he has worked for and led global, regional and local marketing teams within WPP (Grey, Group M, MediaCom, Catalyst), IPG (McCann Health), inVentiv Health (GSW, Chandler Chicco, Chamberlain PR) and collaborated with DDB, Havas, Publicis, Sid Lee and Taxi. His expertise includes multi-channel strategy, digital transformation, emergent technologies and innovation, social media & PR, e-commerce, data & analytics, P&L management, and business growth.
He’s won over a hundred awards and recognitions including SxSW Best of Show, Cannes Lions and Webbys.